We rebuilt our own website first
Before we offered websites to clients, we rebuilt ours. On a phone, Google's speed score went from 30 to 100, and the main content now shows up in 0.9 s instead of 34.5 s.
Google's scores, before and after
Measured with Google PageSpeed Insights on October 23, 2026, on the mobile test, which simulates a mid-range phone on a slower connection.
Old website
- 30Performance
- 57Accessibility
- 73Best practices
- 77SEO
New website
- 100Performance
- 100Accessibility
- 100Best practices
- 100SEO
What a visitor waits for
The score is a summary. These are the times behind it, on the same mobile test.
| Measure | Old website | New website |
|---|---|---|
| First content on screen | 10.6 s | 0.9 s |
| Main content on screen | 34.5 s | 0.9 s |
| Page fully painted (Speed Index) | 16.1 s | 1.3 s |
| Time the page was frozen | 1,370 ms | 0 ms |
On desktop the old site scored 36 for performance and the new one scores 100. Scores move a few points from one test run to the next.
What we changed
- Built for this business, not from a template
- The old site ran on a page builder theme. The new one is designed and coded for CBM, so every page loads only what it needs.
- No plugins to patch
- WordPress sites depend on plugins and PHP that need constant security updates. The new site has no plugins and no database behind its public pages, so there is nothing to keep patching.
- Every old page still works
- Every address from the old website forwards to its new page, so links people saved, shared or found on Google keep working.
- Set up for search
- Each page has its own title, description and business details in the format search engines read, plus a sitemap Google can follow.
- Ready for AI assistants
- Clear business details and a plain-language site summary make it easy for tools like ChatGPT and Google’s AI answers to describe CBM correctly.
- Forms that follow up
- Every form goes straight into the CRM and starts the right follow-up, instead of landing in an inbox.
Why it matters for your business
Most customers look you up on their phone. If the page takes half a minute to show up, they hit the back button and call the next business. A fast site keeps them long enough to read about you, fill out the form or call.
Run the Free Speed TestWant the same for your business?
Book a free strategy session and we will look at your site, your follow-up and what to build first. Or call 518-249-5064.